The “Wednesday. The New Friday.” fully integrated marketing campaign
exceded the client’s goal by more than 64%
“Wednesday. The New Friday.” Get Paid up to 2 Days Earlier with a Visa Prepaid Debit Card
My team of designers/retouch artists collaborated closely with the art director to bring to life the visual effect of the passengers floating on clouds within the plane.
Menu design, table tents, community fliers, bar coaster, beer flight carrier/legend and social media post
Hyatt Hotels Global Digital Promo — “Double Points” Homepage Masthead
New mobile app menu navigation interface designs
Mass transit bus wraps promoting cash loans and job recruiting. Online visits and calls went up 25%
Increased subscriptions from existing customers by more than 45%. A modified version was also sent to new customers and the ROI greatly exceeded the client’s expectations as well.
General brand campaign designed to draw attention to customers headed toward Ft. Worth to attend various horse roping and rodeo events. Campaign was also supported on social media
International ECHO Awards Campaign Video Submission
Citi ThankYou Rewards “Prestige Customer” Points Transfer Catalog
International ECHO Awards “Welcome” Campaign Video Submission
• 226 percent increase in transferred points within the first month
• 26 percent in month-over-month increase in transferred points after that
• 42 percent of redemptions were from members who never redeemed points before
• 2,768 percent increase in page visits to the points transfer website in late 2014
• 134 percent more page visits to the site in 2015 than in the second half of 2014
Citi ThankYou Rewards Points Transfer Introductory “Welcome” Direct Mail Campaign
Citi ThankYou Rewards “JetBlue New Partner Announcement” email segmentation —
Preferred, Chairman, Prestige, Premier
Refer-A-Friend Halloween Email Promotion: Receive a $250 gift card when you download our special Halloween Snapchat Geofilter and post your pics with the tag @CollegeEdge.
“Get Your Reward Points Faster” TV Promotion - :30
Submit a Video for Why You Should Win a Trip to Attend the Olympics
(This Video Received Over 17 Million Views on YouTube)
Submit a Video for Why You Should Win a Trip to Attend the Olympics
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