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TERRY MAYER CREATIVE

TERRY MAYER CREATIVETERRY MAYER CREATIVETERRY MAYER CREATIVE
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ACE CASH EXPRESS - “PREPAID” VISA DEBIT CARD INTEGRATED MARKETING CAMPAIGN

The “Wednesday. The New Friday.” fully integrated marketing campaign 

exceded the client’s goal by more than 64%


    ACE CASH EXPRESS VISA DEBIT CARD

    “Wednesday. The New Friday.” Get Paid up to 2 Days Earlier with a Visa Prepaid Debit Card

    LIE-FLAT SEATS - “NY to LONDON” CAMPAIGN

    My team of designers/retouch artists collaborated closely with the art director to bring to life the visual effect of the passengers floating on clouds within the plane.

      STATE DRAFT HOUSE “OPEN HOUSE” COLLATERAL

      Menu design, table tents, community fliers, bar coaster, beer flight carrier/legend and social media post 

        HYATT HOTELS GLOBAL DIGITAL PROMO — “DOUBLE POINTS”

        Hyatt Hotels Global Digital Promo — “Double Points” Homepage Masthead

          ADVANCE FINANCIAL - MOBILE APP “MENU NAVIGATION”

          New mobile app menu navigation interface designs

            ADVANCE FINANCIAL - MASS TRANSIT BUS WRAPS

            Mass transit bus wraps promoting cash loans and job recruiting. Online visits and calls went up 25%

              ADVANCE FINANCIAL “KANSAS LOAN PRE-APPROVAL” LANDING PAGE

              DIRECTV NFL SUNDAY TICKET “PENALTY FLAG” EXPERIENTIAL MAILER

              Increased subscriptions from existing customers by more than 45%. A modified version was also sent to new customers and the ROI greatly exceeded the client’s expectations as well.

              NATIONAL ROPE SUPPLY - “OUT-OF-HOME” BRAND CAMPAIGN

              General brand campaign designed to draw attention to customers headed toward Ft. Worth to attend various horse roping and rodeo events. Campaign was also supported on social media

                CITI THANKYOU REWARDS “PRESTIGE CUSTOMER CATALOG” VIDEO

                International ECHO Awards Campaign Video Submission 

                CITI THANKYOU REWARDS “PRESTIGE CUSTOMER” POINTS CATALOG

                Citi ThankYou Rewards “Prestige Customer” Points Transfer Catalog

                  CITI THANKYOU REWARDS “WELCOME” CAMPAIGN VIDEO

                  International ECHO Awards “Welcome” Campaign Video Submission 

                   

                  • 226 percent increase in transferred points within the first month

                  • 26 percent in month-over-month increase in transferred points after that

                  • 42 percent of redemptions were from members who never redeemed points before

                  • 2,768 percent increase in page visits to the points transfer website in late 2014

                  • 134 percent more page visits to the site in 2015 than in the second half of 2014

                  CITI THANKYOU REWARDS “TRANSFER POINTS TO MILES” CAMPAIGN

                  Citi ThankYou Rewards Points Transfer Introductory “Welcome” Direct Mail Campaign

                    CITI JETBLUE “NEW PARTNER POINTS TRANSFER” CAMPAIGN

                    Citi ThankYou Rewards “JetBlue New Partner Announcement” email segmentation — 

                    Preferred, Chairman, Prestige, Premier

                      COLLEGE EDGE COMPLEX “REFER-A-FRIEND” HALLOWEEN CAMPAIGN

                      Refer-A-Friend Halloween Email Promotion: Receive a $250 gift card when you download our special Halloween Snapchat Geofilter and post your pics with the tag @CollegeEdge.

                        BANK OF AMERICA - BANKAMERICARD VISA REWARDS CARD TV SPOT

                        “Get Your Reward Points Faster” TV Promotion - :30

                        BANK OF AMERICA - “GO TEAM USA” OLYMPICS VIDEO PROMOTION

                        Submit a Video for Why You Should Win a Trip to Attend the Olympics

                        (This Video Received Over 17 Million Views on YouTube)

                        BANK OF AMERICA - “GROCERY STORE” OLYMPICS VIDEO PROMOTION

                        Submit a Video for Why You Should Win a Trip to Attend the Olympics

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